WHAT IS A TRADEMARK?
A mark can be a trademark (to represent a product that is sold by a company), a service mark (a service sold by a company), a certification mark (to indicate a product has been certified by a testing agency or third party) or a collective mark (to identify a cooperative or other association of people or groups).
A mark can include any word, name, symbol or device, or combination to identify a product, service, certification, or collective group. People usually associate trademark law with trademarks (the Coca Cola name, for example) or service marks ((Blue Cross/Blue Shield, for example). The discussion in this web site will use the term trademark to refer to all types of marks, unless otherwise specified.
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